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Training Workshop 3 for established business owners @SBEC

Yaounde, September 21 2017 

Facilitators Form

  1. Your biographical sketch

Full name: Nkwain John Paul Sam

Function: Consultant in Business Strategy/Trainer/Facilitator

Academic background: BA – Philosophy, MBA – Management, Other Attestations

Professional experience related to the training workshop: 07 years.

Other relevant information:

Director of Operations at nkwainsamcentre.com Solid International Experience with Major leading Brands, field experience in business especially new businesses.

  1. Your presentation

Topic 1. Marketing and communication, how to manage your image

Content:

1. Marketing (Definition/Why Marketing/Marketing vs. Sales/Props/Psychology of Marketing – Product, Place, Promotion, Price, People, Physical Infrastructure, Process Management, Prompt)

2. Communication (Informatization/Slogan/Verbal/Non Verbal/Inbound/Cold Calls, Emails, Community Management/Call Centre/Digitalization)

3. Marketing Style (Digital vs. Traditional marketing, and Communication/Marketing campaigns/Advertisements/Celebrative/Aggressive/Conversion funnel/Hawking)

4. Your image (Logo/Colour/Image of you/Appearance/Your story/)

5. Managing your Image (Product Image, Brand Management, Game play/Customer Service)

Topic 2 Improve your soft skills: personal interaction and negotiation in the market place 

Content:

1. Personal Development (Perception, Love, Anger, Despair, Joy, Hatred, Self Esteem, Self-Worth, Growth, Continuous Learning, Cultural Integration)

2. Emotional Intelligence (Empathy, Understanding, leadership skills, vision, Innovation)

3. Types of Soft Skills (Communication, Flexibility, Leadership, Motivation, Patience, Persuasion, Problem Solving Abilities, Teamwork, Time Management, Work Ethic)

4. Negotiation (Benefits, Kind of Diplomacy, Bargaining, Due Diligence, Eye Contact, Greetings, Fans/Customers, The role of time)

5. Negotiation skills (Paraphrase, Mirroring, The use of ‘I’, Effective Pauses, Staying Flexible, which leads to sales)

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