Who is this for?
- Fresh Graduates: Preparing to enter the job market with confidence.
- Career Switchers: Transitioning into new industries or roles.
- Early-career Professionals: Seeking career advancement and personal branding strategies.
- Unemployed Individuals: Looking for structured guidance to re-enter the workforce.
- Aspiring Leaders: Interested in developing professional ethics and work-life balance.
- Mid-career Professionals: Experiencing career crises and seeking relevance or alignment with their goals.
Image from Freepik
What you will learn
- Understanding social media platforms and their unique audiences.
- Crafting effective and engaging content strategies.
- Building and growing a loyal online community.
- Analyzing metrics to measure campaign performance.
- Leveraging paid advertising for maximum ROI.
- Utilizing influencer marketing for brand visibility.
- Developing a consistent brand voice and identity.
- Staying updated with trends and algorithm changes.
- Creating comprehensive social media marketing plans.
- Incorporating AI in marketing process
Course Outline
Module 1: Introduction to Social Media Marketing
- Overview of social media marketing
- Social media algorithms
- Importance and benefits for businesses
- Understanding social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Introduction into AI in Social Media Marketing
Module 2: Building a Social Media Strategy
- Setting clear goals and KPIs(Key Performance Indicators)
- Identifying target audiences
- Competitor analysis
- Creating a social media marketing plan
Module 3: Content Creation and Curation
- Crafting engaging posts and captions
- Copywriting
- Content writing, Image content, Video editing
- Scheduling content for consistency
- Using AI for content creation
Module 4: Social Media Advertising
- Proper use of hashtags on social media
- How to use hashtags to increase followers
- Introduction to paid social media ads
- Setting budgets and choosing ad formats
- Running targeted ad campaigns
- Optimizing ads for better ROI
- Running Ads with AI
Module 5: Community Building and Engagement
- Building relationships with followers
- Responding to comments and messages effectively
- Collaborating with influencers
- Managing brand reputation
- Lead generation
- Creating business proposals and effective communication with potential clients
- Use AI to build and maintain Community
Module 6: Analytics and Performance Measurement
- Understanding social media metrics and insights
- Tools for tracking performance (Google Analytics, platform insights)
- Adjusting strategies based on data